Darrin Eisele

Founder of SRP Companies

Darrin co-founded Pugs in 1984, growing it to become one of the largest players in specialty category management for the convenience store channel, even prior to its combination with Solaray to form SRP. Darrin has led significant growth at SRP post-merger through the development of scan-based trading offerings and a harmonized product suite. Darrin partnered with Aurora in 2016 to invest in his vision of offering platinum level category management to customers and to significantly accelerate SRP’s acquisition program. In addition to his team at Aurora, Darrin has partnered with Wiley Smith (founder of Solaray) and independent directors Todd Dunn and Paul Shelton.