Aurora Capital Partners


Market Track, LLC Acquires Dynamite Data

Leading Data Companies Combine to Form Retail Channel Intelligence Powerhouse

CHICAGO, IL, AUG 7, 2013 – Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced today that it has agreed to acquire Dynamite Data, LLC. Market Track will retain Dynamite Data’s key leadership team, including CEO Diana Schulz and Co-Founder, Chief Architect, and CTO Kristopher Kubicki. Schulz will become President of Market Track’s new eCommerce Division, with Kubicki serving as CTO.

Market Track will make significant strategic investments in Dynamite Data’s product roadmap and will add additional personnel to Dynamite Data’s engineering and sales teams to strengthen its position as the leading provider of real-time eCommerce data and insights. Dynamite Data will also add several exciting new capabilities that will enhance Market Track’s existing digital monitoring and analytics solutions, including its PriceVision™ offering, which seamlessly integrates eCommerce and in-store pricing and promotional data. Terms of the transaction were not disclosed.

Dynamite Data, based in Chicago, is an industry leader in consumer/retail Big Data and channel intelligence, delivering unprecedented access to the most comprehensive, timely, and actionable insights for global retailers and manufacturers through its Channel Monitor™ solution. Dynamite Data gathers, analyzes, and distributes online pricing, inventory, and rating and review information from more than a billion eCommerce buy pages in 54 countries at more than 3,000 online retailers. This data provides retailers and manufacturers with unsurpassed visibility into their markets and competitors.

Market Track is the leading provider of data-driven promotion and pricing intelligence solutions that enable retailers, manufacturers, and brokers to optimize marketing decisions. The company currently serves more than 500 global retailers and manufacturers across all classes of trade and product categories. Market Track’s engagement and support provides actionable insights into promotional activity, offering a comprehensive view that drives promotional and pricing optimization both in-store and online.

Commenting on the Dynamite Data acquisition, Wayne Mincey, Market Track’s CEO, said, “Dynamite Data has transformed how both eRetailers and Click-and-Mortar participants monitor, analyze, and respond to their marketplace. Through our acquisition we aim to leverage the company’s sophisticated data extraction techniques to expand our capabilities and further our mission to help our clients grow their sales by executing their strategies across multiple media types.”

Mincey added, “Dynamite Data is an innovator in the retail market, enhancing business practices by incorporating price transparency and algorithmic pricing models into retailers’ key business processes. Adding Dynamite Data to Market Track’s suite of data-driven promotion and pricing intelligence solutions is a natural strategic fit.”

Diana Schulz, Dynamite Data’s CEO, added, “We are very excited to be joining Market Track as they share our passion for actionable retail market intelligence. We look forward to the powerful data and analytics platform this combination will create and the enhanced value we will bring to our clients through our integrated offering. Together, we are already providing actionable insights and real-time access to data that spans the in-store and online shopper’s experience.

“Becoming part of the Market Track family and leveraging our collective intelligence is a pinnacle moment for us as a company,” continued Schulz. “Our combined capabilities and proprietary data are second to none, and this combination comes at an ideal time given clients’ pressing need for accurate and timely cross-channel information to drive their business decisions.”

About Dynamite Data

Dynamite Data’s technology provides retail channel intelligence for retailers, manufacturers, and consumers, offering access to the most comprehensive, timely, and actionable insights. Through its proprietary algorithms, Dynamite Data offers unsurpassed data collection techniques that gather and distribute pricing, inventory, and ratings and review information from nearly a billion buy pages at more than 3,000 online retailers worldwide. Retail giants and Fortune 500 companies value Dynamite Data for the comprehensiveness, accuracy, and timeliness of its data, as well as for its scalable services—all of which continue to outshine competitors. For additional information, please visit

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of promotion and pricing intelligence solutions in North America. Offered via a web-based software-as-a-service platform called FeatureVision®, Market Track’s solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional and pricing campaigns. Customers use FeatureVision® as both a competitive intelligence tool to determine how products and brands are being promoted, and to ensure compliance with trade promotion agreements. The company’s granular promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the critical 0-7 days before a consumer’s purchase decision. For additional information on Arsenal Capital Partners, please visit

Carlin Sewell