Aurora Capital Partners

2014

Market Track, LLC Acquires Media Iris, LLC

Leading Data Companies Combine to Form Powerhouse for Digital Advertising Intelligence Solutions

CHIGAGO, IL, NOV 10, 2014 – Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced today that it has completed its acquisition of Media Iris, LLC. Michael Ciaglia, the President and founder of Media Iris, has joined Market Track, overseeing the development of its digital advertising products and services.

Based in Chicago, Media Iris has established itself as a leading provider of digital media tracking solutions and as a partner to many of the world's largest media intelligence firms. With its global data collection footprint, its focus on online display, video, and mobile advertising, and innovative technology, Media Iris provides an ideal complement to Market Track's existing capabilities.

Market Track and its operating units currently provide related and overlapping digital media tracking solutions across these same channels for their retail and brand clients. Together, the combination of Media Iris and Market Track assets will strengthen the company's digital solutions for all clients.

Commenting on the Media Iris acquisition, Wayne Mincey, Market Track's CEO, said, "Media Iris has built a uniquely efficient and comprehensive technology solution that marries well with our existing offering as well as the future needs of our clients. We've known and worked with Michael for a number of years and are very pleased to have him join the Market Track family."

Michael Ciaglia added, "In having had the opportunity to work closely with a variety of firms in this space, I could not be happier to be joining Market Track and its leadership team. The breadth and depth of Market Track's collection of assets and services is unparalleled in its industry. I am very excited to play a role in building additional solutions that will reinforce this position."

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising and pricing intelligence solutions in North America. Through its Market Track brand, which focuses on trade and promotional advertising, pricing and e-commerce activity, and their Competitrack brand, which focuses on brand advertising, the company provides the most comprehensive coverage of key media channels available. Offered via web-based software-as-a-service platforms, Market Track's solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track's capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company's granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit www.markettrack.com.

Carlin Sewell