Aurora Capital Partners

2016

Market Track Names Seasoned Industry Expert Dennis Moore President

Leading Executive Joins Market Track to Guide the Company’s Next Stage of Growth

CHICAGO, IL, MAY 5, 2016 – Market Track, LLC, the leading provider of advertising, pricing, and channel visibility solutions announced today, that it has named Dennis Moore as the company’s new president.

Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen Company, where he was most recently President of Nielsen’s professional services division. Market Track, which has grown rapidly in recent years, was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.

“Dennis is a client focused leader with a deep understanding of our markets from a core data, product and use-case perspective,” said Wayne Mincey, CEO of Market Track. “Dennis is an influential presence in the industry and understands Market Track’s unique capability to provide clients with an integrated view of their competitive landscape across advertising, promotion and on- and off-line channel insights. His deep expertise in applied analytics will accelerate adoption of Market Track’s proprietary data and industry leading software solutions.”

“I am excited to be joining Market Track at this stage in the company’s growth,” said Moore. “I look forward to helping the company continue to expand and build out their services of providing actionable insights and market trends. Market Track's client engagement philosophy is closely aligned with my approach, which will help me further accelerate the company’s impressive growth, while improving our client’s sales and profitability.”

Moore has spent the majority of his career focused on finding actionable insight through analytics. He graduated from University of Michigan, where he received his Bachelor’s degree with a double concentration in Statistics and Economics. He then joined A.C. Nielsen as an analyst in 1990 and was eventually promoted to Director of Nielsen’s analytics business for their Cincinnati and Atlanta offices. In 1996, he joined Marketing Management Analytics (MMA) where he led analyst teams in the delivery of marketing mix models across multiple industries. Moore rejoined Nielsen in 2004 as President of Analytic Consulting for their North American business, and advanced to a global role in 2007. He then was promoted to EVP, Analytics and Professional Services, North America in 2009, where he oversaw a wider product portfolio including analytics, consumer panels, perishables, and, most recently, the technology consulting team.

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.

2016Carlin Sewell