Adam Park

CEO of Softdocs

Adam Park is the CEO of Softdocs. He brings nearly 30 years of executive leadership experience across vertical SaaS, education technology, and public-sector software, with a track record of scaling businesses across private equity, venture-backed, and public-company environments. Adam joined Softdocs as CEO in 2021 following the company’s first private equity investment. Under his leadership, Softdocs significantly scaled its business, and expanded its platform and go-to-market capabilities, culminating in Aurora’s investment in the company in 2026.

Prior to Softdocs, Adam served as Chief Revenue Officer of TargetX, a private equity-backed vertical SaaS company. During his tenure, he led all GTM functions to drive substantial growth and scale, leading to a successful exit through its acquisition by Liaison International. Earlier in his career, Adam served as interim CEO and President of Embark Corp (a subsidiary of a NASDAQ-listed company), as well as senior leadership positions across top edtech companies, including The Princeton Review, then a NASDAQ-listed company, and Embark.com, which was backed by Norwest Venture Partners and DCM Ventures. He was also the founding Chief Operating Officer of Beyond 12, a technology-driven nonprofit focused on improving college outcomes for underserved students, and is a founding board member of the Alec 22 Foundation, supporting families impacted by Chromosome 22 disorders.

Across his career, Adam has focused on building and scaling technology businesses serving mission-critical public-sector markets, with particular experience in growth strategy, go-to-market transformation, organizational scaling, and navigating ownership and strategic transitions. Adam earned his bachelor’s degree in Mass Communications, with highest honors, from the University of California, Berkeley, and his master’s degree from Stanford Graduate School of Business.