CHICAGO – (January 20, 2017) –Market Track, LLC, the leader in advertising, eCommerce, brand protection and promotional intelligence solutions, announced today that it has acquired assets of Nielsen Canada’s Ad Intelligence Service (“AIS”). This asset acquisition further positions Market Track to offer the most comprehensive view of the media landscape to Canadian clients, allowing customers to optimize their advertising strategy and increase their return on advertising investment. Financial terms were not disclosed.
As an addition to Market Track’s portfolio of services, AIS will provide clients with best-in-class, actionable data to compare activity across media categories, allowing clients to tap into historical data by company, category, brand, media and many other categories.
“This acquisition of assets is just one of many investments Market Track is making to expand our global footprint and provide clients with actionable market intelligence that translates into tangible business results,” said Dennis Moore, CEO of Market Track. “We look forward to supporting our clients’ evolving needs across campaign optimization, competitive intelligence and cross media strategy. We have a long-standing relationship with Nielsen, and we look forward to a seamless transfer of services.”
In addition to AIS’ robust reporting capabilities, these solutions enable clients’ media research, media planning and buying, new business development and account management teams to monitor and analyze advertising creatives and spend data across key media types. When coupled with Market Track’s broad suite of competitive intelligence solutions, clients will have access to an unparalleled 360 degree view across advertising, promotions and eCommerce.
“With these additional assets, Market Track will be able to offer detailed information on creative executions, the trending of ad dollars by market, expanding on our existing Canadian competitive intelligence solutions and ultimately helping our clients maximize the value of their marketing campaigns,” added Moore. “Additionally, by combining the AIS insights with those provided by Market Track’s existing Canadian promotional advertising business – locally branded as Ad Dynamics – we are confident that clients will view this combination as highly complementary to our existing service offering.”
About Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s SaaS solutions to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.