MILWAUKEE, WI, JUL 17, 2015 – Today, Zywave, Inc., a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, announced that it has completed the asset purchase of Intygral, a provider of digital marketing systems for Property and Casualty (P&C) and personal lines brokers. As part of the agreement, Intygral customers will be introduced to Zywave's suite of products. Additional terms of the transaction were not disclosed.
"The acquisition of Intygral demonstrates our continued commitment to support and drive meaningful results for independent insurance brokers," said Zywave CEO, Dave O'Brien. "Brokers face the challenge of providing meaningful, consistent and on-demand communication to clients—something that today's buyers increasingly demand. Intygral provides a way for brokers to efficiently fulfill this need, and to ensure they stay visible and relevant to current customers and prospects."
The Intygral platform allows brokers to engage prospects and clients with targeted messaging through automated communications. Specifically, Intygral provides automated, industry-specific prospecting campaigns triggered by particular sales interactions, automated cross-sell campaigns with targeted messages to maximize cross-sell and renewal opportunities, sales pipeline management resources and up-to-date sales performance dashboards. As part of the Intygral digital marketing system, brokers also have access to website services
"Marketing automation is a fundamental need for every P&C and personal lines broker that will defend market share in the next five years," said Krissy Fischer, VP of Strategic Planning and Acquisitions at Zywave. "The addition of the Intygral platform to our suite of products helps our broker partners gain and retain more business with smart functionality that complements our flagship, Broker Briefcase®. Pairing the two, we are excited to offer a product package unmatched in the industry for driving our partners' results."
Morgan Partners acted as an exclusive financial advisor to Intygral in the transaction.
Zywave is a leading provider of SaaS technology solutions for the insurance industry. The company's products include Web-enabled marketing communications, business intelligence and analytics, client resource portals, and agency management tools. More than 3,000 brokerages worldwide—including 90 of the top 100 U.S. insurance firms—use Zywave's proven solutions to differentiate themselves from the competition, enhance client services, improve efficiencies and achieve organic growth.
Intygral specializes in digital marketing systems for the insurance industry. Since 2006, Intygral has focused on helping agencies service customers more attentively, automate administrative tasks and understand the ROI of marketing efforts. Today, hundreds of agencies use the Intygral digital marketing system to sell and service millions of policyholders across the country.