SRP is the leading full-service category manager of high-margin products to the convenience store channel. SRP 's core competencies include product design, international sourcing, route-based services, and in-store display, design, and merchandising of last-minute-purchase items. SRP serves the majority of the nation’s top convenience store chains, and provides direct-store delivery services to tens of thousands of individual locations. SRP is led by Darrin Eisele, CEO, who founded one of the predecessor companies to SRP.
Date of Investment: September 2016
Headquarters: Castle Rock, CO