Aurora Capital Partners

Realized Portfolio

Market Track

Company Description:
Market Track is the leading provider of subscription-based promotional, advertising, and eCommerce intelligence solutions in North America. Through its monitoring of trade promotions, brand advertising, and eCommerce pricing and related product data, Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. The company’s granular creative assets and data cover nearly every retail trade class, product category, and media channel, providing the only 360-degree view of everything that impacts a consumer’s purchasing decision.

Date of Investment: August 2012
Headquarters: Chicago, IL

RealizedCarlin Sewell